Pet Economy Booms, Intelligent Trackers Emerge as a New Billion-Yuan Market Trend

With the rapid growth of China’s pet economy, the pet smart device market has seen explosive expansion. As a core product for pet safety, pet trackers have become a necessity for many pet-owning households.

 

According to the 2025 China Pet Smart Device Industry Research Report released by iResearch, China’s pet smart device market will exceed 20 billion yuan in 2026, with GPS trackers accounting for over 60%. Market demand focuses on three core features: high-precision positioning, ultra-long battery life, and water and dust resistance.

 

 

The GX03 Pet Tracker launched by WinFwd IoT is a representative product precisely tailored to market needs. It supports dual-mode Beidou/GPS positioning with accuracy within 5 meters. Featuring a low-power design, it delivers up to 7 days of battery life on a single charge. Its IP67 water and dust resistance rating easily handles daily scenarios such as getting wet in rain or rolling on the ground.

 

In addition, the device supports electronic fence setup: an instant alert will be sent to the mobile app once a pet leaves the safe zone, making it highly popular among pet owners.

 

 

Industry insiders believe that as pet owners pay more attention to animal safety, high-precision positioning, intelligent functions, and lightweight design will become core competitive factors for pet trackers. Enterprises with strong R&D capabilities will gain a first-mover advantage in this segment.